Limiting options
Limiting options is a powerful idea to lead others.
Most of our clients like options, when the options are clear and understandable. In most cases, the number of options should be very limited. In order to lead our clients, we need to limit the options (2 or 3) and make the decision making easy.
We can also use this concept for our own marketing. In stead of offering many options, it is usually easier for our potential clients to choose from the limited options. For example, we can combine our monthly consulting service with our payroll service and calling it "payroll and consulting." I think if marketed correctly, (of course by telling our clients that most of our clients are choosing this option,) we will be able to lead the client better and create more income.
These small changes can make big differences. Any idea?
Iso
Most of our clients like options, when the options are clear and understandable. In most cases, the number of options should be very limited. In order to lead our clients, we need to limit the options (2 or 3) and make the decision making easy.
We can also use this concept for our own marketing. In stead of offering many options, it is usually easier for our potential clients to choose from the limited options. For example, we can combine our monthly consulting service with our payroll service and calling it "payroll and consulting." I think if marketed correctly, (of course by telling our clients that most of our clients are choosing this option,) we will be able to lead the client better and create more income.
These small changes can make big differences. Any idea?
Iso
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