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Speed is a weapon

The other day I had dinner with a client. He talked to me how comfortable he felt working with us because the response from Masa is so fast.

The same day Masa told me about a mistake he made on the client's tax return. But it did not really make the client upset because a fundamental trust relationship had been already made.

Many business, especially accounting firms do not understand the power of speed. Speed increases productivity and also is a fundamental force to establish trust.

Of course sometimes we have too much to do to finish everything on a timely basis. Even in such times, we need to let the client know of the status and tell them that they are getting the attention they deserve.

Let's increase our speed to increase our trust. And even when busy, let's not forget to communicate with our clients that we care about them.

Iso
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